Aplihs was born from a simple yet powerful idea: to create affordable, high-quality beauty products that are safe and effective for everyone. It all began with two family members —Shilpa and Anup who faced their own struggles with skin and hair issues. They searched high and low for products that could help, but the reality was disheartening. The premium products they found were far too expensive, and the affordable ones were filled with harsh chemicals that did more harm than good.

Driven by their own challenges and a shared vision, they decided to take matters into their own hands. Together, they embarked on a journey to create Aplihs—a brand that offers premium-quality beauty solutions without the hefty price tag. Their mission was simple yet ambitious: to develop products that even celebrities could use, while remaining affordable for the middle-class family.